Internal Linking Analysis Prompt

Overview

Internal linking is often overlooked in programmatic SEO but it's crucial for distributing link equity and building topical clusters. This prompt helps analyze and optimize your linking strategy.

Link Analysis Prompt

Analyze this page for internal linking opportunities:

Current page:
- URL: [PAGE_URL]
- Title: [PAGE_TITLE]
- Main topic: [TOPIC]
- Content summary: [CONTENT_EXCERPT]

Available pages to link to:
[LIST_OF_PAGES_WITH_TOPICS]

Task:
1. Identify 5-8 natural linking opportunities in the content
2. For each opportunity, suggest:
   - Anchor text (2-5 words, natural, varied)
   - Target page URL
   - Context (the sentence where link fits)
   - Relevance score (1-5)

Rules:
- Anchor text must fit grammatically
- Avoid exact-match anchor text spam
- Prioritize topically related pages
- Consider user journey (what would reader want next?)
- Mix informational and commercial intent pages

Output format:
| Anchor Text | Target URL | Context | Relevance |

Cluster Mapping Prompt

Create a topical cluster map for these pages:

Pages:
[LIST_OF_ALL_PAGES_WITH_TOPICS]

Task:
1. Identify the main pillar topics (3-5)
2. Group pages under each pillar
3. Define linking hierarchy:
   - Pillar ↔ Cluster pages (bidirectional)
   - Cluster ↔ Cluster within same pillar
   - Cross-pillar links where relevant

4. For each cluster, identify:
   - Hub page (most authoritative)
   - Spoke pages (supporting content)
   - Orphan pages (need more links)

Output as structured hierarchy with link recommendations.

Implementation Tips

• Run analysis on a sample first, then batch process
• Create linking rules per page type (template vs blog vs category)
• Set minimum and maximum links per page
• Track internal link equity distribution with crawl tools
• Review AI suggestions before implementing