Programmatic Content Brief Template
Create consistent, high-quality content briefs for your programmatic pages with this battle-tested template.
Overview
Unlike traditional content briefs for individual articles, programmatic content briefs need to define rules and structures that work across thousands of variations. This template helps you create briefs that ensure consistency while allowing for meaningful differentiation.
Page Structure Definition
Required Sections
Define the sections every page must have:
- Hero Section: Dynamic title, meta description pattern, primary CTA
- Core Content: Main information blocks, data displays, key features
- Supporting Content: Related items, contextual information, FAQs
- Conversion Elements: CTAs, trust signals, social proof
Dynamic Elements
Identify which elements change per page:
| Element | Data Source | Fallback |
|---|---|---|
| Title | Database field: name | Generic template |
| Hero Image | API or uploaded | Category default |
| Stats/Metrics | Real-time API | Hide section |
| Reviews | Aggregated data | Hide if < 3 |
Content Rules
Writing Guidelines
- Tone: Professional but approachable
- Reading Level: Grade 8 or lower
- Sentence Length: Max 20 words average
- Jargon: Define on first use
SEO Requirements
- Primary keyword in H1 and first paragraph
- Secondary keywords in H2s where natural
- Internal links: 3-5 per page minimum
- Schema markup: Define required types
Quality Gates
Content should not publish if:
- Word count below minimum threshold
- Missing required data fields
- Duplicate content score > 30%
- Readability score below target