SEO Strategy
Strategic approaches to keyword research, search intent, and topical authority.
Keyword Research
The process of discovering and analyzing search terms to target with programmatic pages.
Keyword Clustering
Grouping related keywords together to create comprehensive pages targeting multiple terms.
Topical Authority
Establishing expertise in a subject area through comprehensive, interlinked content coverage.
Content Silos
Organizing website content into thematic groups with strong internal linking structures.
Hub and Spoke Model
Content architecture with central pillar pages linking to detailed supporting pages.
Keyword Cannibalization
When multiple pages compete for the same keyword, diluting ranking potential.
SERP Analysis
Examining search results to understand ranking factors and content requirements for keywords.
Competitor Analysis
Researching competitor programmatic SEO strategies to identify opportunities and gaps.
Search Intent Mapping
Aligning page content with the specific intent behind target keywords.
Keyword Gap Analysis
Identifying keywords competitors rank for that your site doesn't target.
Content Gap Analysis
Finding topics and questions your content doesn't address that users need.
Semantic SEO
Optimizing content around topics and entities rather than just exact keyword matches.
Entity SEO
Optimizing for Google's Knowledge Graph by establishing clear entity relationships.
Local SEO
Optimizing for location-based searches, particularly relevant for geo-targeted programmatic pages.
International SEO
Strategies for ranking in multiple countries and languages with programmatic content.
Featured Snippet Optimization
Structuring content to win position zero featured snippet placements.
People Also Ask (PAA)
Google's related questions feature, targetable through FAQ-style content.
Zero-Click Searches
Searches where the answer appears directly in SERP, requiring strategy adaptation.