Core Concepts - Fundamentals - Programmatic SEO Hub

Programmatic SEO

The practice of creating large numbers of web pages targeting similar search queries using templates populated with structured data.

The practice of optimizing content to be discovered, cited, and recommended by AI-powered search systems and large language models.

Reusable HTML structures that define layout and content placement, populated dynamically with data to create multiple unique pages.

Multiple versions of landing pages created programmatically to target different keywords, locations, or user segments.

Specific, multi-word search phrases with lower volume but higher conversion intent, ideal for programmatic SEO targeting.

The underlying goal behind a user's search query - informational, navigational, transactional, or commercial investigation.

Short, high-volume keywords with broad meaning and high competition, typically 1-2 words.

Words added to base keywords to create variations, such as locations, years, adjectives, or qualifiers.

Special result formats on search engine results pages including featured snippets, knowledge panels, image packs, and local packs.

Website visitors who arrive through unpaid search engine results rather than paid advertisements.

The percentage of users who click on a search result after seeing it, calculated as clicks divided by impressions.

The number of times a page appears in search results, regardless of whether users click on it.

The average number of times a keyword is searched per month, indicating demand and potential traffic.

A metric estimating how hard it is to rank for a keyword, based on competitor strength and backlink requirements.

A score predicting how likely a domain is to rank in search results, based on link profile and other factors.

Links from external websites pointing to your pages, serving as votes of confidence that influence search rankings.

The clickable text of a hyperlink, providing context about the linked page's content to both users and search engines.