Analytics & Messung
Performance-Tracking, Erfolgsmessung und Optimierung von programmatischer SEO im großen Maßstab.
Google Analytics 4
Google's analytics platform for tracking website traffic and user behavior.
Search Console Metrics
Performance data from Google including clicks, impressions, CTR, and position.
Rank Tracking
Monitoring keyword positions in search results over time.
SERP Monitoring
Tracking changes in search results for target keywords.
Traffic Analysis
Examining patterns in organic traffic to identify trends and issues.
Conversion Tracking
Measuring desired actions taken by organic search visitors.
ROI Calculation
Determining return on investment for programmatic SEO efforts.
Attribution Modeling
Assigning credit for conversions across multiple touchpoints.
Cohort Analysis
Analyzing user groups based on shared characteristics over time.
A/B Testing for SEO
Testing different page versions to optimize search performance.
Page Performance Metrics
Speed and loading metrics affecting both UX and rankings.
Bounce Rate
Percentage of visitors leaving after viewing only one page.
Session Duration
Average time users spend on site in a single visit.
Pages Per Session
Average number of pages viewed during a visit.
Exit Rate
Percentage of exits from a specific page relative to total views.
Goal Tracking
Measuring completion of defined objectives in analytics.
Custom Dimensions
User-defined data attributes for segmenting analytics data.
SEO Dashboards
Visual reporting tools aggregating key SEO metrics and KPIs.